Patent Pending  ·  Live Streaming Ad Intelligence

The AI That
Reads
The Game

AptVert watches a live sports broadcast the way an announcer does — reading every goal, touchdown, timeout, and injury in real time — and delivers a perfectly timed, addressable advertisement into the moment it creates. The right ad. The right viewer. The right second.

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aptvert_intelligence_v1
LIVE
42:18 POSSESSION_CHANGE 76%
43:07 ⚽ GOAL_DETECTED 94%
43:09 ▶ AD_SERVED — Nike 30s $87 CPM
Goal Scored◆ Ad Served in 1.2s◆ Touchdown Detected◆ 94% Confidence◆ Timeout — Ad Queued◆ Per-Viewer Addressable◆ Injury Break Monetized◆ Zero Viewer Drift◆ Works With Google Ad Manager◆ Patent Pending◆ Goal Scored◆ Ad Served in 1.2s◆ Touchdown Detected◆ 94% Confidence◆ Timeout — Ad Queued◆ Per-Viewer Addressable◆ Injury Break Monetized◆ Zero Viewer Drift◆ Works With Google Ad Manager◆ Patent Pending◆
$14.2B
In live sports rights acquired by streaming platforms in 2026
4×
CPM premium — addressable vs. simulcast live inventory
25min
Natural stoppage time per match — now a monetizable opportunity
<1sec
From event detected to ad delivered — in the demo prototype
The System

How AptVert Works

Three integrated layers that transform live sports moments into perfectly timed, addressable advertising opportunities — seamlessly, at scale, across every viewer.

01
Intelligence Layer
A multimodal AI engine watches the live broadcast — video frames and audio — and detects game events in real time. Goals, fouls, injuries, timeouts. No pre-planned cue required. The system reads the game the way an announcer does.
02
SDK Delivery Layer
A client-side HLS SDK rewrites the manifest locally on the viewer's device — inserting ad segments inline without a player swap, without server-side stitching, and without any viewer drift. One continuous session from kickoff to final whistle.
03
Environment Intelligence
Every frame is analyzed for sponsor logos, field graphics, broadcast overlays, and jersey markings — generating real-time exposure metrics and automated proof-of-performance against contracted sponsorship obligations.
Event Intelligence

Every Moment Is an Opportunity

AptVert recognizes the events that define a live sports broadcast — and delivers the right advertisement into the break window each one creates, automatically.

Soccer & Football
  • ◆Goal scored — post-goal celebration window, 45–90 seconds before kickoff reset
  • ◆Touchdown — extra point or two-point conversion setup, 40+ seconds
  • ◆Team timeout — full commercial window, confirmed by referee signal
  • ◆Injury stoppage — extended natural break, 4–6 minutes estimated duration
  • ◆End of quarter / half — scheduled break with maximum inventory fill
  • ◆VAR / Officiating review — confirmed by monitor check behavior, 2+ minute window
Basketball, Baseball & More
  • ◆Foul call — free throw setup window, player to the line
  • ◆Pitching change — manager walk to mound, extended stoppage
  • ◆Coach timeout — full TV timeout, confirmed by officials
  • ◆Between innings — scheduled break, full pod delivery
  • ◆Penalty in hockey — power play setup, player to box
  • ◆Substitution sequence — player exit and entry window, confirmed by officials
The Difference
AptVert detects every one of these moments directly from the broadcast — vision, audio, and game context — without any signal from the production truck. Every event is a break opportunity. Every break opportunity is monetized.
Target Platforms

Built for Rights Holders

AptVert integrates with streaming platforms, broadcasters, and league-owned properties — working alongside your existing ad server infrastructure to unlock the full value of every live moment.

Tier 1
Media Companies
ESPN / Disney+, Peacock / NBC, Paramount+ / CBS, WBD / Max, Fox Sports. Major live sports rights, authenticated subscriber audiences, and established ad server relationships ready to be unlocked.
Tier 2
Pure-Play Sports
DAZN, Fubo, DirecTV Stream. Live sports is the entire business. Addressable revenue is existential. No proprietary ad tech to protect.
Tier 3
League Platforms
NFL+, NBA League Pass, MLB.TV, NHL.TV. Own the rights, the stream, and the authenticated subscriber. Natural stoppage inventory alone transforms the economics.
Patent Pending — US Provisional Applications Filed March 16, 2026
Client-Side HLS Manifest Decisioning
Real-Time Sports Event Intelligence
Broadcast Environment Intelligence
Early Access

Every Goal.
Every Touchdown.
Every Opportunity.

We are working with a select group of platform and technology partners on the first live pilots. If you stream live sports and want to turn every game moment into an advertising opportunity, we want to talk.

Request Early Access